In 2020, I created Filter vs Reality, a groundbreaking augmented reality filter designed to challenge the unrealistic beauty standards dominating social media. Through a striking split-screen effect, the filter reveals two sides: the polished, filtered version and the authentic, unfiltered reality.
 
This contrast quickly resonated across Instagram and TikTok, where Filter vs Reality went viral worldwide. Influencers, celebrities, and everyday people embraced the filter’s powerful message of authenticity, sparking important conversations about self-acceptance and mental health.
 
More Than a Filter: A Cultural Shift
Filter vs Reality is not just a digital effect — it’s a movement. It confronts the curated perfection saturating social platforms and encourages embracing vulnerability and genuine self-expression.
 
The filter has been featured in leading media outlets and social campaigns, becoming a pivotal tool in discussions around body positivity, mental health awareness, and digital literacy.
 
Experience the Truth Behind the Image
📲 Available exclusively on TikTok.
📢 Join the conversation with #FiltervsReality