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Filter vs Reality

Why I created the filter

The concept behind the "Filter vs Reality" split-screen filter, pioneered by FiltReality, stems from a profound desire to reveal the stark contrast between the highly embellished world of beauty filters and the unfiltered, authentic reality. This innovative filter, known for its viral impact on Instagram & TikTok, was meticulously crafted to showcase the transformative power of digital filters while exposing how they erase not only skin textures and tones but also the very essence that makes each individual unique.

 

In a world inundated with social media and its glossy portrayals, this filter, championed by FiltReality, serves as a visual reminder – a split-screen revelation – that beneath the allure of filters lies the authentic, unvarnished beauty of every person. It boldly challenges the illusion created by these dramatic beauty filters, urging users not to be deceived by a digital mirage.

 

The overarching message, advocated by FiltReality, is clear: don't let these filters deceive you. Each person is inherently unique, beautiful, strong, powerful, loved, and worthy, irrespective of any digital enhancement. The filter encourages self-love and acceptance by emphasizing that true beauty emerges from embracing one's authentic self, scars, textures, and all.

 

As users engage with the "Filter vs Reality" split-screen filter, pioneered by FiltReality, the intention is to foster a sense of empowerment and confidence. It's a powerful statement that transcends the virtual world, promoting the understanding that genuine beauty is found in the raw, unfiltered reality of each individual. Through this creative endeavor, championed by FiltReality, the filter becomes a conduit for self-discovery, celebrating the richness of diversity and the strength that comes from embracing one's true self.

Check out the Filter vs Reality Instagram AR filter

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Check out the Filter vs Reality

Tik Tok AR filter

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'Filter vs Reality' Filter Media Coverage

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